Every year seems to add more and more to the online marketer’s plate. Staying on top of it all can be a daunting task (especially if you are trying to run a business), so we’ve put together a list of five action steps you can take to dramatically influence your online marketing efforts in today’s crowded business climate.
The saying “Content is king” is every bit as true today as it was yesterday; perhaps even more so. Since SEO (search engine optimization) came into existence, sleazy marketers have been finding loopholes to trick the search engines into thinking that their half-baked concoctions were something worth ranking in the search results. The search engines, i.e. Google, have fought back by fortifying their algorithms and finding better ways to determine how relevant and popular online content is. Guess what the end result is – content is king. Therefore, go ye into your website and write good content.
It started with MySpace in 2003. Half a year later, in February 2004, Facebook was born. Social media has impacted the way we communicate drastically, to the point that nowadays dating relationships only become official when they’re ‘Facebook official’. Search engines haven’t been asleep through this communication evolution – they’ve been taking notes (and getting in on the action, too). A couple of years ago, social media and search engine optimization were two separate, but related, entities. Now they’re so inter-related that it’s not possible to have one without the other. When thinking about your online marketing endeavors, consider social media engagement to be just as essential as any other marketing outlet.
Online search results have become the new phone book. Search engines have completely revolutionized marketing, and in the process put marketing power directly into the hands of the average layman. If you so choose, you can learn and apply basic marketing tactics that will invariably lead to higher rankings in the search results for applicable search terms. Through a mixture of content development, social engagement, and several other optimization techniques, you can find yourself ranking among your competitors and driving traffic to your site.
It’s a great feeling when your online marketing efforts begin to pay off and you begin to experience an influx of traffic to your site, but are you ready for it? More customers means more problems, and it can be incredibly easy for things to begin slipping through the cracks as your company begins to scale. Solution: be ready for it. You’re in luck, because today there are turn-key solutions to customer service, and they’re more accessible than you might think. Creating a service center for your customers to turn to is a great way to show them that you care, that you’re listening, and that you’ve made meeting their needs a priority.
Reading blogs and thinking things through is all well and good, but putting actions to those ideas is even better. They say the first sin was eating the fruit in the Garden of Eden. I say the first sin was passivity, when Adam stood by and watched his wife fall into temptation. Passivity is something we’ve suffered from ever since. Don’t be passive. Passivity is bred of fear. Embrace your fear of failure, face it, and in so doing, defeat it. There are precious few guarantees in life, but one guarantee is this: if you do nothing, you’ll yield nothing. What do you have to lose?