Your website is arguably the single most important aspect of your business.
You’re a small business, and you know you need a website, if only because everybody expects it. At Deep Roots, we believe websites should be able to pay their own rent. They are an investment upfront, and so it only stands to reason that you should see a return on that investment at some point. That’s what we’re all about. We create beautiful, user-friendly websites that provide valuable experiences for your prospective customers, naturally helping draw them through your sales funnel.
Conversion is the only real purpose for a site’s existence. With that in mind, we build websites that are geared towards accomplishing your business goals, whether that be the sale of a product or a service.
Too often, websites are built with a scattershot approach: show them everything at once and hope something sticks. We find that approach overwhelms the visitor, leaving them with too many options (and therefore decisions), and usually the visitor’s response is to go elsewhere. It’s a simple fact that people actually do want you to hold their hand through the process. They want to know you are the expert and that they can trust your advice, and then they want you to give it. For that reason, nearly every single page we build is built with a single goal in mind – a single, identifiable, quantifiable conversion metric. Aim small, miss small.
Sweat the Details. They Matter.
Content Management System
We build websites using WordPress, a powerful content management system. A CMS provides you with a user-friendly backend, allowing you to create pages and blog posts without ever touching a line of code. WordPress is the biggest, the best, and has the largest ecosystem of plugins supporting it and enabling extensibility in almost any area you could imagine.
Your website is comprised of many files that need to be perpetually accessible on the internet. Datacenters house specially-designed computers called servers that are specifically dedicated to handle this task. We have all the technical knowhow needed to get you up and running, keep you up-to-date and thoroughly secure, and clean up any malware in the unlikely event it occurs.
If you’re in the business of selling product, your website can help you. Invest in a system that can provide ongoing financial value to your business. When you couple our inbound marketing offering with our ecommerce website offering, you create the potential for a largely passive income stream. Put modern technology to work for you.
Every website we build is responsive, which means that it responds to the device on which it is being viewed. Your site will look good everywhere, – on your desktop, laptop, tablet, and smartphone. Having a responsive site is just polite! It’s good business, too. Due to the growth of mobile browsing, Google now penalizes non-responsive websites in their search results.
Hate the idea of writing content for your website? Not as much as we hate waiting for you to write your own content! 😉 Experience has shown us time and again that content is the biggest sticking point in the web development process, by far. It can take what should be a month-long project, and draw it out drastically. That’s why we provide, at no extra charge, ten pages of copywriting with every website we build.
Ongoing Love & Support
We enjoy keeping the relationship alive after the launch of your new site. We won’t leave you hanging! We will gladly help keep the website maintained and up-to-date, providing you stellar ongoing service and support in a timely manner. But if DIY is more your thing, we set you up for that, too!